Alaska believes that sports play an important role in instilling the value of discipline, hard work, team work and determination among the youth. These fundamental values develop character and are necessary attributes for success as much as good health and proper nutrition. Alaska's Sports Development Program, through the ALASKA POWER CAMP, is a vehicle to get the youth to develop their skills in team sports particularly in basketball and football. The Alaska Power Camp has been cited and recognized by the Philippine Sportwriters' Association for its outstanding contribution to youth sports and development in the country, particularly on the grass-roots level. Today, Alaska Power Camp also selectively supports emerging sports such as karting and triathlon.