Alaska believes that sports play an important role in instilling the value of discipline, determination, hard work, teamwork and sportsmanship among the youth. These fundamental values develop character and are necessary attributes for success as much as good health and proper nutrition. Alaska Sports, through the ALASKA POWER CAMPS, is a vehicle to encourage and invite to play outdoors to have an active lifestyle and to develop their skills and proper values through basketball and football. The Alaska Power Camp has been cited and recognized by the Philippine Sportwriters' Association for its outstanding contribution to youth sports and development in the country, particularly on the grassroots level.